We build websites that get results and are easy to maintain internally. Whether you’re trying to sell products or generate leads, we know what it takes to drive visitors to action.
Our Web Design and Development Process
Needs and Strategy Analysis
The web design process starts with probing questions about your business, your market, and your goals. We look at how your website will fit in to your overall marketing strategy and set expectations for the role it will play.
Once we understand your needs and goals, it’s time to shift the focus from you to your customers and begin developing a plan for your website.
Plan and Design
Your website is a resource for your customers. At least it should be if you want it to make you any money.
During the planning stage, we develop a sitemap around the information your customers are looking for when they visit your website. A plan is put in place for driving visitors to action.
For example, where can we offer a free report to capture a lead from a prospect in the early stages of the buying cycle? Where should we showcase new products and services to existing clients?
Everything is mapped out prior to beginning the build, and necessary content is developed in the process.
Finally, we look at your brand identity and design an initial mock-up. The mock-up will reflect your brand colors, general layout, and give an idea of how the website will feed your sales funnel.
Build
The majority of our non-commerce based websites are built in the very popular and easy to use content management system, WordPress.
Simply put, WordPress separates the content of your website from the design. The content on your website is easy to update and maintain without any coding knowledge or experience. You don’t have to rely on your web design to update an address, add a photo, or create a new page (of course we’re always here to help!).
A template is designed based on the mock-up. Web forms and calls to action are integrated into the site and all content is moved to your new website. Your website is thoroughly tested to ensure compatibility with all major browsers and optimized for speed.
Promote
If you only build it, they probably won’t find it. For your website to be a profitable asset to your business, your prospective clients and customers must be able to find it. While all of our websites are optimized for search engines – today’s market is extremely competitive and often requires additional search engine optimization services or online advertising to drive a consistent flow of targeted buyers.
Ready to Get Started With a New Website?
We would love to speak with you. Call us for a no-obligation quote today at 952-491-0189 or click here to request a call.